Live Music Loyalty
Privacy Policy

Live Music Loyalty LLC, a New Jersey limited liability company (“LML”, “we”, “us”, “our” or “Company”) takes your privacy seriously and wants you (“User,” “you” or “your”) to understand how we collect, use and disclose information about you. We prepared this Privacy Policy to explain those issues. By using (“Site”), LML products and services, or any applications (including mobile applications) made available by LML (collectively referred to herein as the “Services”), you are accepting the practices described in this Privacy Policy.

Capitalized terms not defined in this Privacy Policy will have the meanings set forth in the Terms of Use, which are incorporated herein by reference.

1. Information That We Collect About You

We may collect personal information from you in the following circumstances:

• When you wish to utilize the Services, you will need to create an account. When you create an account, we ask you for some basic information, including name, date of birth, city, email address and password. Every account holder has a profile, which is how the account holder appears to other members utilizing the Services. This public profile consists of your profile name and an image or avatar you choose (public profile picture), as well as basic information such as your term of membership and any personal information you wish to divulge. Your account information is not visible to other members of the Services.

• When you wish to utilize the Services, you will also be asked to allow LML to collect your location information from your device and access your photos. Many of our Services also allow us to collect and/or store metadata from your photos (e.g., when, where and by whom a photo was taken). In addition, we may also collect your device’s unique identifier, the type of mobile device that you are using, the operating system of your computer or device, and how frequently you use the Services.

• When you utilize the public forums available with the Services, you control the information you wish to display or share with other members utilizing the Services. Any information you wish to display or share in such public forums is by design open to the public and is not private. What you post can be seen by, disclosed to, or collected by third parties and may be used by others in ways we cannot control or predict, including to contact you. As with any public forum, it is possible that the information you post may also show up in third-party search engines.

• When you utilize our Services or send us correspondence via e-mail, we automatically collect certain information about you. For example, we collect your Internet protocol (IP) address and information regarding your use of our Services. We also store information about you on our computers through the use of “cookies” and other technology.

• During your account setup and at various times as you use the Services, you will be given the option of providing us with certain personal information in order to receive recurring information/promotional newsletters or e-mails by the Company and/or directly from third parties, including any of our sponsors or advertising partners. You can choose to opt out of receiving such information or unsubscribe from a newsletter by following the directions at the bottom of the newsletter or by e-mailing us at

• From time to time, we may conduct online research surveys through e-mail invitations or pop-up surveys. When you participate in a survey, we may ask you to enter certain personal information.

• We may also use web beacons or pixel tags and also collect traffic data. These items help us to analyze our users’ online behavior and collect other data, such as page views or advertising responses. Pixel tags also allow us to send you e-mail in a format that you can read and let us know when you have opened an e-mail message from us. Pixel tags may also be used to deliver cookies. We may also use third-party advertising companies to serve ads when you utilize the Services. These companies may use non-personally-identifying information about your visits to this and other websites and/or use of the Services in order to provide advertisements about goods and services of interest to you.

2. Persons Under the Age of 13

We do not knowingly collect personal information from anyone under the age of 13, and the Services are not designed to be used by anyone under the age of 13. If we learn that we have received information from an individual under the age of 13, we will use that information only to respond to that individual that he or she cannot use our Services and we will delete that information from our servers. If you are a parent or legal guardian and think your child under 13 has given us information, you can email us here:

3. Uses of the Information We Collect

We use your information to optimize your experience with us and our Services. This could include displaying content, such as concerts and events, based upon your preferences and location. For example, we may use push notifications and your location information on our applications to send you alerts regarding local concerts and events.

We also use certain of your information to provide reward points, to verify concert attendance, to enable your use of the Services, provide User support, verify your identity, administer your account, respond to your inquiries, send you administrative communications about the Services, obtain your feedback about the Services, statistically analyze user behavior and activity, request feedback or participation in online surveys, organize and carry out LML’s marketing or promotional operations/offers, sweepstakes and similar events, provide you with more relevant content or advertising, detect and investigate activities that may violate our policies or be illegal, resolve disputes, and enforce our Terms of Use.

We can use and disclose personal information (including to third parties) in the event that we have a legal dispute with you, including, without limitation, enforcing our Terms of Use.

Under certain circumstances, we may be required to provide personal information to third parties. For example, we may be asked to provide personal information in response to a search warrant, court order or judicial proceeding.

We may also disclose or share personal information with third parties as described in other sections of this Privacy Policy.

If we sell our business, we may provide personal information to the purchaser.

If you choose to submit comments, ideas or feedback regarding any of our Services, you agree that we are free to use such items without any restriction or compensation to you.

4. Other Websites

Our Site may contain links to other websites. By clicking on these links, you will leave the Site and this Privacy Policy will no longer apply with respect to these other websites. The information practices of these other websites may be different than ours. You should consult the other websites’ privacy notices, as we have no control over the information that is submitted to, or collected by, these third parties.

5. Updating/Removing Your Information

If you do not want your personal information to be used by the Company as provided in this Privacy Policy, you should not use the Services or open an account. You can update or correct the information you provided in your account by logging into your account and making the desired changes. If you desire to close your account, please contact us using the contact information set forth below. Within a reasonable time of your request and to the extent feasible, we will delete your information from our active databases. Please note that we may be required to retain certain information by law and pursuant to our internal records retention policies.

6. Opt-Out

You can choose to opt out of receiving recurring information/promotional newsletters by the Company and/or directly from third parties, including any of the Company’s sponsors or advertising partners, by following the directions at the bottom of any such communication or by e-mailing us at

7. Security

While we endeavor to protect the information you provide in accordance with industry standards and technology, we cannot guarantee the security of your personal information or any other information you provide and shall not be responsible for breaches of security.

8. Modifications

This Privacy Policy may be modified, altered or updated at any time without prior notice. Such modifications, alterations, or updates shall become effective immediately upon being posted on the Site.

9. How to Contact Us

If you have questions or concerns about this Privacy Policy, or if you think that we have used your personal information in a manner inconsistent with this Privacy Policy, please contact us by sending an e-mail to

If you do not agree to the terms of our Privacy Policy, please do not use our Services.

Last Revised: February 19, 2018